Post from Social Business Networking in the North of Italy- Business Club Milan IN

Latest Social CRM Trends provided by IBM Social media has become a well-known way to improve customer service – in fact over 80% of the top 100 companies in the Fortune 500 have a Facebook presence. This report highlights marketing predictions for 2012, particularly in social CRM’s further acceleration of software as a service (SaaS) and larger rationalization of integrated marketing management (IMM).