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“We’ll have very little static signage,” [Nets CEO Brett] Yormark said. “From the street or subway to the marquee and inside the bowl, only one brand will be visible at a time. The marketers...

The New Jersey Nets took one step closer to Brooklyn Thursday, even if the stopover came in the form of a showroom high above midtown. Team brass rolled out a living, breathing life-size version of ...

Boroughwide: Hypocrisy alert! Our friends at the Municipal Art Society — who opposed the Frank Gehry-designed Atlantic Yards project — seem to have no problem with the starchite...

While the Nets did their best to lay on the hype yesterday while kicking of sales of non-existent luxury suites, Develop Don't Destroy Brooklyn homed in on the most impressive of all the promised bell...

NoLandGrab: Interesting that the Nets also remembered to promote the promised 2,000 $15 seats. Those, of course, won't be on sale for a very long time. Most likely, though, they'll be available much...

"We've been saying that Brooklyn has been real for years, and it is real, but this truly is another validation for us," Chief Executive Officer Brett Yormark said during a media tour of the sales of...

The multi-pronged media effort to repair the damage from Bruce Ratner's shockingly candid March 21st interview with The New York Times continued yesterday with the launch of luxury suite sales for the...

Construction of the Nets’ proposed arena near downtown Brooklyn is long delayed and financing has not been completed. But the effort to sell the Barclays Center’s luxury suites began Thursday wi...

The news coverage could've used more skepticism. The New York Times, unwilling to grapple with the developer's dubious claims about timing, suggested, Construction on the arena is expected to start ...

Brooklyn Sports & Entertainment (BSE), an affiliate of Nets Sports and LLC, today officially opened the dynamic, state-of-the-art Barclays Center Showroom on the 38 th floor of The New York Ti...